For many people, owning and operating their own business is the ultimate American dream. On average, more than 540,000 new businesses a month will launch in the United States, but what separates a good idea from one that just reads well on paper? Enter the experts who are offering not only a cash investment, but sweat equity to burgeoning businesses.
American Grit contestants will be mentored by “The Cadre,” made up of military members who, along with Cena, will push their civilian charges throughout the competition. The Cadre consists of: Navy Seal trainer, Rorke Denver; Purple Heart recipient, U.S. Army veteran Noah Galloway; Veteran U.S. Marine Gunnery Sergeant, Tawanda “Tee” Hanible; and U.S. Army Ranger sniper, Nick “The Reaper” Irving.